Marketing Planning Essay Example | Topics and Well Written Essays - 5000 words

Marketing Planning - Essay Example HSBC has a network of 6,600 offices in all these regions. It is a public limited company headquartered in England (HSBC, 2013a). This bank was originally established with the aim of facilitating trade between two most important trade partners in the world during the mid 19th century; China and the countries in Europe. The Chinese economy had been progressing for all these 150 years, due to which, since the 19th century the bank has occupied a good position to reap real benefits from the rapid GDP growth of the Chinese economy. However, the financial break down that occurred in the last decade, increased regulatory activities and led to higher scrutiny of the financial transactions taking place all over the world. In 2012, the HSBC bank faced strong regulation by the international organizations. Public scrutiny can potentially cost the bank many billion dollars. This paper presents a marketing plan for the bank framed according to the SOSTAC structure. Organizational structure Organiz ational structure refers to the relationships that are established in any firm. It refers to the hierarchical structure within the organization. Hierarchy is created with the organization by way of the rules set down for the functionalities and responsibilities at different levels of the organization and also the way in which the relationships are maintained among the employees at different levels. ... This structure describes the level of communication among the employees working at the same level within the organization (Vos and Schoemaker, 2005). High level of transparency in communication among the employees creates a number of benefits; easier flow of communication among employees, minimal bureaucracy and most importantly a pleasant working atmosphere. Increased transparency allows the employees to work with a relaxed mood. Furthermore, HSBC promotes a very informal work culture within the company. This culture allows employees to solve any kind of discrepancy to be solved informally. It also motivates employees and reduces job related stress. In turn it helps the organization to improve overall employee performance. Mission, vision and values HSBC bank has the vision of becoming â€Å"the leading international Bank† (HSBC, 2013b) in the world. The organization has certain missions that it follows in order to achieve their vision. The mission of the bank is to set up a network among all its customers by offering them top ranked service. The bank is growth oriented and all activities of the bank follow the growth objective of the organization. Precisely, the mission of the bank is â€Å"connecting customers to opportunities† (HSBC, 2013b). The bank wants to play a fulfilling role in helping people realize their dreams and achieve their ambition. By successfully following this mission the organization can enable its clients to make more profitable business. It helps economies to thrive and make prosperous economic activities. This is the purpose with which the bank operates. Organizational values The company holds high value regarding its own principles and also about the values of the clients that engage in business

The Lungs Essay Example for Free

The Lungs Essay When air enters the lungs, it travels down the bronchus, which divides like a tree, which gets smaller and smaller. At the end of each tiny branch, or bronchiole, is a structure called alveoli. Alveoli are like little balloons of air sacks. Alveoli are full of oxygen-rich air that has been drawn into the lungs during inspiration. This oxygen needs to get into the blood, so that the cardiovascular system can fulfil its role of transporting the oxygen to the working cells. This movement of oxygen takes place in the alveoli, where a capillary can always be found close by, and the oxygen can move from one place to another that is from the lungs into the blood. The capillary that is close to the alveoli is carrying the blood that has been pumped from the body via the heart. It is carrying a lot of carbon dioxide. The carbon dioxide move from the blood into the alveoli, at the same time that the oxygen is moving in the other direction. This process is known as gaseous movement. The movement of oxygen from the alveoli to the blood can be less efficient if the person is suffering from a respiratory disease, and has built up in the lungs. Questions: 1) Explain the term Inspiration 2) Explain the term Expiration 3) Draw a flow diagram of the sequence of events that occurs during expiration. 4) Draw a simple sketch of the size of the rib cage and diaphragm at the start of inspiration, and at the end of inspiration. 5) What effects does the size of the lungs have on the movement of air into and out of the lungs? 6) Why is it important that the suction between lungs and the ribs is maintained? 7) Using a blank diagram label the structures of the respiratory system. 8) Refer to the cardiovascular system and suggest where the heart would be positioned on your diagram. 9) What happens to the dust that is filtered out of the nasal passage

Historical Trends at American Colleges and Universities Essay

Historical Trends at American Colleges and Universities The colonial colleges were among the first colleges created and were established under religious auspices. It was believed that an educated ministry was needed to establish Christianity in the New World. Harvard College was established in 1636, followed by Yale, William and Mary, Princeton and King ‘s College later to be called Columbia University and there were also others. The general colonial college curriculum included Latin, Greek, Hebrew, rhetoric, and logic. Later philosophy, metaphysics, ethics and mathematics were added. The argument later arose that colleges for agriculture and mechanical science should be established with support from federal land grants, thus the Morill Act of 1862 was created. This act granted each state 30,000 acres of public land for each senator and representative of Congress and the income from this grant was to support state colleges for agricultural and mechanical instruction. Many leading state universities today originated as land-grant col leges. It is noted that the largest and most popular higher education institutions is the two-year community college which originated as junior colleges in the late 19th and 20th century. These junior colleges were reorganized into community colleges with the broader function of serving the needs of their communities’ educational needs. The greatest growth in American higher education came after World War II with the passage of the G.I. Bill in 1944. To help readjust society to peacetime and reintegrate returning service people into domestic life, this bill provided federal funds for veterans for education. Seven million, eight hundred thousand veterans took advantage of this bill’s assistance to attend technical schools, colleges and universities. This increased growth in higher education enrollments that has continued through today. Since the 1980’s the cost of attending colleges have increased rapidly. Rising costs of for Medicare, highways and prisons have caused many states to reduce a percentage of their budget for higher education. Colleges and Universities currently face a very serious challenge: 1.  Ã‚  Ã‚  Ã‚  Ã‚  The need to contain escalating costs so that higher education is affordable for most people. 2.  Ã‚  Ã‚  Ã‚  Ã‚  The need to maintain high standards of instruction while educating la... ...s assimilationists’ past. Recent Historical Trends Some recent historical trends just to list a few are movements toward gender equity, equal educational opportunities for students with disabilities, increased professionalism of education, and reduction of violence in schools. Title IX of the 1972 Education Amendments to the Civil Rights Act and the Women’s Educational Equity Act of 1974 prohibited discrimination against women in federally aided education programs. In 1975, Congress passed the Education for All Handicapped Children Act, which improved opportunities for a group of children who had previously lacked full access to a quality education. War on Terrorism On September 11, 2001, foreign terrorists hijacked and deliberately crashed commercial airplanes into the World Trade Center in New York and the Pentagon in Washington D.C. The attack and resulting loss of nearly 6000 lives have changed the way Americans view the world and life in their own country. This was mentioned to show how education is part of our ongoing culture, how schools have responded to crises in the past and how schools can promote democratic values and multicultural understanding in a time of crisis.

Health safety and security for health and social care Essay

Potential Hazards and the Harm that may arise from each in a Health and Social Care Setting In this unit 3 assignment, I will be explaining the potential hazards and the harm that may arise from each (physical environment, equipment, infections, working conditions, working practices and security conditions) in a health and social care environment. These settings can include day centers, hospitals, health centers, schools, residential and nursing homes, private homes, and nurseries. First I will define each of them and then explain 6 hazards that may harm an individual. A hazard is something that is dangerous which can cause harm to you or any other individual and cause pain, especially if nothing is done to reduce the risk. Physical Environment Physical environment incorporates anything around ranging from different objects, people, pets, the temperature, buildings and also the air. This can have a great impact on the health of individuals and staff. If a room is not well ventilated with any windows so that there is fresh air flowing around, then the bacteria from different people with influenzas and cold can spread around the room and those germs when they sneeze or a cough can make it contagious for other people to catch very easily. Temperature is how hot or an object, subject or person is measured in degrees. Temperature can cause various complications to persons with disabilities, babies and older people because they find it difficult to sustain their body temperature, as it is very important to keep yourself wrapped up very warm to reduce the cold breeze from off of their body. It can cause bronchitis and other respiratory problems. Fumes and smoke that may be contaminated the air in the room because of fires (house fires, factory or building) or leakage (gas, petrol) can cause persons to inhale it and eventually die. Persons with very light skin who go to the beach or just going on picnics with residents or the residents themselves from within a care home may be exposing themselves to too much sun and not protecting their skin with sunblock or even a hat can which can cause skin cancer. Water that has been spilled and left on the ground can be a hazard to anyone in a care home as they may not see the water on the floor to avoid it and can slip and end up injuring themselves by damaging their spine or even fracturing their limbs. Blocked fire exists can be a hazard as it should be clear at all times in case of an emergency so that you are able to leave the building quickly. If the exits are blocked and persons try to run to that exist then they can run into the thing or even push down someone causing that indivi dual to be trampled on and fracture their ribs or have a head injury. Equipment You may find different equipment in a care home which can include overloaded sockets, wheelchairs, chairs, hot surface of a cup, broken piece of furniture, walking stick. These are equipment which is used daily in care homes. In a care, there may be certain things which you may need to plug in but overloading the sockets is not an option as the amount of energy that would be generating from the electricity can cause it to spark and go up in flames. Persons near these plugs may end up being burnt on any part of their body which may cause them to lose some of their skin or even death. Tripping over the cords if it is not properly protected by being covered over causing to cut their lips or fractures to some parts of their body or by even hitting their head onto something causing them to become unconscious and have brain damage. If persons use their wet hands to either plug in or out any plugs it can be very dangerous as they can be electrocuted these hazards may cause people to be trap ped in the building because the elderly are not able to move as quickly as they would like to. An elderly can be at risk of falling out of the wheelchair when being pushed if they are not safely secured to the chair. This may cause individuals to bruise or fracture themselves as elderly people are very fragile. If left in the way the wheelchair can cause someone to hit their feet into it causing bruising and swelling to the toes. Chairs can also be another set of hazards that can harm someone when left in the way as it can also injure their feet if they hit into it. This can cause bleeding, swelling, bruising and obviously pain to the individual’s feet. Broken equipment such as a chair that needs to be thrown out because it is weak if the chair is left in everyone’s way and one of the elderly sits in it the chair will give way causing the individual to land on the floor and have back injury or even shift their pelvis out of alignment. Sometimes these scales can be very serious and life-threatening as they will need to seek medical attention. When giving the elder ly anything that may be hot you have to be careful as it may burn their hands and they may end up dropping the tea or cup over their legs or hands causing it to scald them. This can cause blisters and charred, black or red skin. Sometimes in a care, an elderly person may be sitting down but does not put the walking stick out of anyone’s way. A carer or another elderly person may be passing and does not see the stick will end up tripping over the walking stick and hurt the elderly person’s feet causing pain and swelling to that individual and to the person that fell they may have bruising.

Early years education Essay

1.1 – Summarise entitlement and provision for early year’s education There are many different types of early year’s provision which has been funded by the government for early years education. All three and four year olds are entitled to 15 hours of free early year’s education entitlement per week across the 38 weeks of the annual year. Theirs are five different settings where Parents can choose to give their child for their Free EY Entitlement they are: †¢Pre-school playgroup-. It is an early childhood program in which children combine learning/education with play and it is an organization that is provided by fully trained and qualified staff †¢Private Day nursery- A facility provided for the care and learning for children from the birth to 5 they are usually run by a business or a private organisation and are not linked with the government. †¢Child-minder (who belongs to a registered child-minder network)-child minders are self-employed providing the care for children in their own homes , they offer full time or part time places or flexible arrangements. Child minders are registered with the Ofsted and are inspected in accordance with the Ofsted procedures and regulations to ensure that he child-minder is providing and safe and suitable environment for the children. †¢Maintained nursery school- is a school for children between the age of 3 and 5. It is run by fully qualified and trained to staff who encourage and supervise education play and learning rather than just providing childcare. It is part of early childhood education. †¢Nursery or reception class in a primary or independent school -Nursery schools provide a more direct and structured education for early years children aged 3 to 5 Some may be part of an independent school for older age groupseg infant and primary schools. Reception classes are run by a qualified teacher. 1.3 – Explain the post 16 options for young people and adults.

Canadian Music essays

Canadian Music essays Yes, I do agree with the thesis, and not only rock music as focused in this article, but all Canadian music. I agree that Canadian music is not American music or British music, but truly Canadian. I like to listen most to Canadian rap artist such as Monolith, Rascalz, Ghetto Concept, Infinite, and other Canadian rap artist. I think that Canadian music is more cultural then American music or British music. Canadian music has culture since there is so much diversity in Canada. I think Canadian artist try not to sell image, but they create music for personal satisfaction. The only thing I can't understand is how the CRTC says that Bryan Adams's album is un-Canadian. I think that it's a bunch of BS since Bryan Adams is Canadian, and that he should be declared as a Canadian artist. In my mind I think Canadian music is more from the heart, since Canadian music is not so commercialized as American music. For example, Britney Spears give her some tits, give her a song, give her some dance moves, maybe throw in a sex appeal, bang a music star is born in America. But in Canada, there is very little chance of all that, the most thrilling thing we probably get is a article in the paper or something on the news. In conclusion, I think that Canadian music has character to it and it comes more from the artist, rather then more for the audience. ...

Australia

Australia as a nation is first and foremost an Aborigine nation. They are the people of this land, the owners if you will. By looking at neighbouring countries, it is plain to see that the white man is not native in this part of the world. As with many lands, countries, homes and village that the European has conquered for the best of mankind, the one common factor is the ignorance of the white man in trying to learn something from the native culture, overemphasizing their own culture and lifestyle, and ignoring deeply important characteristics of the land that they inhabit. Through arrogance and ignorance this was seen as an act of civilisation. In almost all nations colonised by the British especially, there has been the imperceptible formation of a new class system, with the white people at the top of that hierarchy. Over time, with a growing population unused to and with little experience of the controversy surrounding their country, the underlying issues tend to be fo!rgotten and are replaced with the current headlines of today; the rising crime rate in areas most populated by Aborigines and the subsequent need for mandatory sentencing in those areas, the debates raging over the reconciliation and native title issues. Perhaps the most confusing and controversial of all is the governments stance on this all; the continued refusal to apologise for the assimilation policy on the government agenda until 1967, and the ambiguity in the way the government chooses to react to questions and accusations. By almost promoting this bad press and highlighting the difference between the indigenous Australians and the Euro-Australians, the government is inviting a racist counter culture similar to that which has developed in the US with African Americans building a culture of their own which often thrives on anti-white feeling. This possible progression could prove to be counter product...